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Stronger presence in the Middle East and Africa

ALS Logistic Solutions and Goldhofer open a joint Representative Office and Regional Logistics Center in Dubai

Continuous expansion to its sales and service network is Goldhofer’s strategy for moving ever closer to its customers. That is the key to direct analysis of the special requirements of regional markets and the development of effective transport solutions. In response to the recent increases in demand for internal airport logistics in the Middle East & Africa region, the world market leader for heavy-duty and special transport vehicles opened a sales and service center for its Airport Technology division in collaboration with ALS Logistic Solutions on 11 December 2018 in Dubai.

The commercial capital of the United Arab Emirates is the ideal location for a centralized sales, service and logistics facility. This facility will provide shorter response times to customer enquiries, quicker parts deliveries, as well as offer a wide range of training courses for customers. In addition to covering all sales and service activities for the Airport Technology division, the new location is also designed to provide services for the Transport Technology division in the region.

The new facility will be managed by Roger Saadé, a long-standing Area Sales Manager for the region, who says: “Our new representative office will enable us to provide customers with more intensive local support and also to recruit new business partners for Goldhofer.” The sales team will be additionally strengthened by the appointment of Jouliana Abou Manneh as Support Engineer. Management of Customer Service and the creation and organization of a dedicated Goldhofer parts store has been entrusted to an experienced industry insider Philipp Berger who has been working for Goldhofer worldwide for many years now as an expert for ground support equipment (GSE).

“In view of the current increase in sales of our Airport products, we attach great importance to the Middle East region,” says Lothar Holder, Member of the Board at Goldhofer AG with responsibility for Airport Technology. “We can also report equally dynamic growth in many African countries, such as Nigeria and Senegal.” It is in response to these developments that Goldhofer has decided to commit additional resources to the region. In cooperation with ALS as its long-standing partner, Goldhofer is set to significantly strengthen its presence in the Middle East & Africa region and marketing activities for its portfolio of GSE vehicles and services. The new sales and service center will be located in Jumeirah Lake Towers in Dubai City.

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